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Vic and Israel

JV Farms Organic came to fruition in 2012 when Vic Smith, CEO, JV Smith Companies had the pleasure of joining forces with grower, Israel Morales.  Israel has decades of experience growing organic produce.  Israel and Vic share the same values when it comes to growing organic produce.  Both believe strongly in working with the planet versus fighting nature’s ways and have created an adaptive plan to grow organic produce using holistic approaches to environmental factors.


Meet Our Grower



Our grower, Israel Morales Sr. has over 40 years experience growing in the Salinas area.  Israel is truly the heart of JV Farms Organic.  He has a knack for working with the environment to create healthy, pure and successful growing fields.  A walk in the field with Israel and you will learn that he has taken the time to understand the insects, the soil, the varieties, and all the factors that are involved with growing.  His understanding has led him to adapting his growing techniques to fit within the environment rather than trying to change the environment.